Sanatorium holidays have become the most popular area of domestic tourism among Russians in 2023. According to tourism industry experts, the occupancy of Russian sanatoriums on the eve of the New Year exceeded 90%. This is due to a number of factors, including increased demand for wellness holidays after the COVID-19 pandemic. Given the growing popularity of health resort tourism, Russians often book places six months or more in advance. At the same time, the period of highest demand remains summer and early autumn.
However, there is no need to talk about a critical shortage of sanatorium beds in Russia. The availability of medical and preventive resorts, even against the backdrop of growing demand, is facilitated by both regional policy and the digitalization of the domestic tourism industry and the development of online services that allow you to track and book places in sanatoriums without the need to contact travel agencies – for example, the website putevka.com. Public news service I figured out how to find free places in sanatoriums for the future and even during the New Year’s “high season.”
A sanatorium holiday in Russia costs tourists several times cheaper than in other countries.
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The current increase in the popularity of sanatoriums is associated not only with the desire of tourists to improve their health, but also with the efforts of resort regions to increase their attractiveness. Experts note that a sanatorium holiday in Russia costs tourists several times cheaper than in other countries. At the same time, in terms of demand, Russian sanatoriums are not inferior to European medical and preventive institutions.
Thus, one of the regional measures that increases the availability of sanatorium and resort recreation is the governor’s program “Open South 2024”. Within its framework, tourists are offered discounts on booking places in numerous sanatoriums in the city of Sochi – this makes rehabilitation and treatment and preventive procedures accessible to almost all Russians, including pensioners.
At the same time, to track and book places in Sochi health resorts today it is not at all necessary to personally contact travel agencies – for this it is enough to have access to the Internet. For example, one of the largest reservation systems participating in the Open South 2024 program is the online service Putevka.com, with which you can find available seats in a couple of clicks even during periods of high demand – especially on the eve of the New Year and on upcoming January weekend. Based on the user’s wishes for the date and time of vacation, the site selects a list of sanatoriums at an affordable price. The user can only choose the most suitable one.
According to tourism industry experts, high demand for sanatorium holidays will continue next year. Russians are already booking places at health resorts until November 2024. The rapid growth in popularity of medical and health tourism raises the question of the need to build new facilities, experts say.
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