Telegram denied “concluding a partnership agreement with MTS, which would allow Russian advertisers to target advertising in the messenger by phone number. This was reported by the Durov Code Telegram channel with reference to the press service of the messenger.
“Contrary to erroneous reports in Russian newspapers, Telegram has not entered into partnerships and does not have agreements with any Russian companies, including MTS“, stated the messenger’s press service, emphasizing that Telegram did not transfer any data to third parties.
Forbes reported that such a partnership was concluded on November 17, citing an official statement from the operator. According to a representative of the operator, the company planned to launch advertising in the messenger targeting phone numbers that are used to register in the messenger. The partnership is organized through technical infrastructure integration with the help of one of Telegram’s partners.
“Also MTS may use the Telegram logo and naming to advertise the MTS Marketer service, the company said, without disclosing the partner, as well as the commercial terms of cooperation with him,” Forbes wrote.
The publication specified that MTS They expect that the agreement will make it possible to increase revenue from the advertising business by 2.5-3.5 times per year – by 7-10 billion rubles.