The car market in Russia is constantly changing under the influence of various factors – from economic to social.
One of the significant changes in the Russian automobile industry was the appearance of Chinese cars on the market.
Because of this, Russian automakers are now faced with insufficient demand for their products. And this makes it necessary to find ways to ensure that citizens buy domestic cars.
In a conversation with a correspondent of the Public News Service, he spoke about what measures can be taken to support automakers in Russia and increase their competitiveness in the market. auto expert Vladimir Sazhin.
He recalled that Chinese cars today are competitive, because people who are accustomed to driving foreign cars today will never switch to the domestic auto industry.
“We need to make Russian cars attractive both in price and quality”blockquote
“As of December 2023, according to statistics, there is an increase in the purchase of used cars. This is due to the fact that people do not want to switch to domestic cars. For this to happen, they need to be made attractive both in price and quality,” he pointed out.
Also, according to the auto expert, AvtoVAZ should begin aggressive promotion and aggressive advertising. In this case, more information should appear about the trim levels, crash tests and capabilities of the vehicle.
“They must also be competitive in price, which can be achieved through the localization of vehicles, that is, cars must be produced directly on the territory of the Russian Federation,” Sazhin explained.
The OSN interlocutor also recalled the importance of sales incentives, the emergence of government programs, installment plans beneficial for Russians, credit offers or special insurance programs.
“These cars need to be sent to the masses. To do this, it will be necessary to transfer driving instructors to them so that novice drivers get used to these cars, the expert believes.
For a complete transition to the domestic auto industry, according to Vladimir Sazhin, it is necessary to create a unique, competitive production.
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